Why So Many Movies Fail

Originally posted on PhilCooke.com.

There is no end to the opinions of why most movies – particularly “Christian” genre movies – fail at the box office.  Some cite the lack of quality, others, the over-emphasis on the message, others, ignorance of storytelling, and more.  But this post from Larry Poland, Founder of MasterMedia International is a much more comprehensive view.  After spending decades in Hollywood, working with professionals at the highest levels of the industry, Larry has noted the top reasons he believes so many well meaning filmmakers miss the mark.  Read more >>